Eight Unique Ways to Make a Powerful Event Entrance

The first thing attendees experience at your event is critical to how they will feel throughout its entirety. Give them a taste of what’s to come and build enthusiasm with an impressive entrance! In this post we will give you eight entrance ideas that will do just that!

LED Tunnel

An LED tunnel is sure to add a wow-factor and immerse your guests in the theme of your event as they are walking through it. Take guests to space, into the ocean or create an alluring design. The video in the tunnel could correspond with a song to set a specific mood, relax guests or get them pumped up! The LED tunnel gives you the opportunity to be creative and get attendees in the right mindset before the event starts.

  • A mock-up of flower gobos
  • A mock-up of a blue, pink and red gobo runway by TSV Sound & Vision

GOBO Runway

Guide attendees through your entrance with a branded GOBO runway. A gobo is an effective alternative to banners and signs that can be custom made for you or your sponsor’s brands. They can act as a “welcome mat” and give your event an authentic and unique feel right away!

  • La Nuit step-and-repeat

Step and Repeat Runway

Create photo opts and make guests feel like celebrities on the red carpet with a step and repeat leading into your event! A step and repeat can feature your organization or event logo and will allow for free brand exposure when attendees post photos to Instagram, Facebook and more! This can also be a promotion opportunity for sponsors and get them excited about participating in your event if you offer to include their company logo on the step and repeat backdrop!

  • Registration Arch
  • A stock image of a registration desk
  • EDTA lit up registration

Lit Up Registration Area

Registration is the first point of contact with your attendees and it can be a time-consuming process. Attendees may become anxious or frustrated while standing in line. Give them something to look at and keep excitement levels high with a captivating light display on or around your registration desk. This element paired with a seamless registration process will set the tone for a fun event!

  • Hyundai Video Mapping Project

Video Mapping

Video mapping allows you to give a mundane venue a look that is guaranteed to turn the heads of anyone entering or passing by! You can feature your company’s sizzle reel or scenic video on the building’s surface that guests can view when going inside. Whatever you choose to project, video mapping is sure to build anticipation before guests even walk into the venue!

Stretched Fabrics and Graphic Wraps

If your event is in a more nontraditional venue that doesn’t have a clear entrance pathway, you should consider using stretched fabrics or vinyl wrap. With rigging or panels, the fabric can be wrapped to create walls for a corridor that attendees can walk through or vinyl can be wrapped around a truss arch at your entrance. A makeshift hallway with lighting effects or a sizable branded arch will be a dynamic and unique entry-way for your event that will interest attendees as soon as they step inside.

Set up for Viceland at SXSW
Viceland Activation at SXSW
  • Exterior lighting on the St. Louis Public Library
  • Blue lighting in a venue hallway


Uplighting is a great way to create an atmosphere as guests find their way into the main space at your event! Uplights are ground-based lights that can be the colors of your brand or theme, or even a combination of different colors for more dimension. Highlight certain elements in your entrance or if guests have to walk through a hallway to get into the ballroom or conference area, uplights help lead the way and give the hallway an extra pop!

  • Neon Lights Entrance Tunnel

Tube Lighting

Draw guests attention with LED or neon tube lighting. The tube lighting can act as a tunnel or a display as guests are walking into the main event space. This will take their focus away from any white walls or unattractive parts of the venue. They will be sure to snap a few pictures of this exciting design and it will make them eager to see what else awaits them at your event!

TSV wants to help you create your own versions of these thrilling entrances for your events. Contact us today so we can start brainstorming!