Toyota's Carpool Karaoke
Toyota was looking for a fun way to engage attendees at the National Urban League Conference. Their carpool karaoke concept was a perfect fit, but they needed a partner to connect the dots between the idea and the execution. TSV developed a "micro-studio" enabling a multi-camera video shoot inside a Toyota Camry on the trade show floor, and to take the experience even further, participants were able to share the video of their Carpool Karaoke experience on social media within moments of leaving the car! The result was a fun, dynamic and eye-catching activation that was the talk of the conference!